Channel Coordination in the Presence of a Dominant Retailer
نویسندگان
چکیده
منابع مشابه
Analysis of a Dominant Retailer Dual-Channel Supply Chain under Customers’ Channel Preference: The α-Branch and Bound Solution Algorithm
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2005
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.1040.0081